This summer isn't about sweating, it's about shining. The "poolside skin" trend has become the new benchmark for summer beauty: radiant skin, dewy to the eye, succulent to the touch, and with that subtle glow reminiscent of a freshly soaked dip. But it's not just a matter of aesthetics. This way of treating your skin involves nourishment, treatment, and an anti-aging effect visible from the first application. And one of the products that best embodies this philosophy comes from Byoode.
Forget heavy makeup or particle-laden highlighters: this is all about achieving a real glow on your skin. A glow that comes from balance, hydration, and the right active ingredients. The ideal routine starts with regular exfoliation to smooth the texture and continues with a step that changes everything: applying a nourishing oil with a glow effect, like Amaranth by Byoode.
Amaranth by Byoode and that “skin bathed in light” effect
The secret of Amaranth lies in its intelligent formula . This facial oil hydrates, soothes, and revitalizes even the dullest or reddened skin, thanks to a blend of plant-based ingredients that is as sensorial as it is effective. It contains argan oil, rich in antioxidants; soybean oil, which helps retain moisture; and amaranth oil, a natural source of squalene and vitamin E, ideal for improving elasticity and strengthening the barrier function.
It's also enriched with sea kale, a botanical active ingredient that provides protective action against external aggressors while soothing and balancing. The result is skin that looks brighter, healthier, and visibly younger, without the need for makeup-like cosmetics. Its dry oil texture makes it the perfect ally even on hot days, as it melts instantly without leaving a greasy feeling.
The sensorial experience also counts. Amaranth has a delicate vanilla aroma that makes its application a daily wellness ritual. Just a few drops on clean skin on the face, neck, and décolletage are enough to achieve that fresh, smooth, and vibrant look that defines poolside skin.
This summer, Byoode suggests we forget about excess and embrace skin that speaks for itself. Because well-cared-for skin doesn't need filters: just ingredients that respect it and make it shine.